Snickers, the ever-popular candy bar has been doing some major advertising in New York City. I am curious to know if these cheesy ads are everywhere, or just in NYC. They are very simple, pretty corny, but amusing. They play on current ads by changing normal words to promote snacking. For example, a sign that says "Learn to play the snaxophone" or "Learn to Speak Snacklish". My favorite is super simple and sits on top of taxi cabs. Easy enough, it simply states: snaxi. The genius of logos and advertising is that we don't need to see the word Snickers. We all recognize that label and even though we are looking for a ride, we crave the candy bar. Funny... but smart.
Monday, June 15, 2009
Do you speak Snacklish?
Snickers, the ever-popular candy bar has been doing some major advertising in New York City. I am curious to know if these cheesy ads are everywhere, or just in NYC. They are very simple, pretty corny, but amusing. They play on current ads by changing normal words to promote snacking. For example, a sign that says "Learn to play the snaxophone" or "Learn to Speak Snacklish". My favorite is super simple and sits on top of taxi cabs. Easy enough, it simply states: snaxi. The genius of logos and advertising is that we don't need to see the word Snickers. We all recognize that label and even though we are looking for a ride, we crave the candy bar. Funny... but smart.
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2 comments:
THAT IS MY FOVORITE CANDY BAR - I DON'T CARE HOW SPELL IT. JUST DON'T CHANGE IT.
It's funny how much we remember simple shapes. Think about the Kraft logo, or a Coke bottle, or the Arby's hat. Even without the words, we've seen the shape so much that we immediately think of the product it represents. And yes, they do have these ads in Georgia, though they aren't as prevalent as in NYC.
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